1. Using the PESTEL and Porter’s 5 Forces models (provide your analysis of each force), what are the current forces in the external environment that might affect McDonald’s strategy?
2. Using a Value Chain Analysis, identify the sources of competitive advantage does McDonald’s have?
3. Identify their business-level and corporate level strategies it employs.
4. Analyze the financial data provided. All data provided is in millions of US $. What are the financial trends as indicated by the appropriate rations.
5. What other strategies could McDonald’s formulate to achieve a competitive advantage?
Use the case and outside research to help you answer the case questions. Be sure to cite sources and also have at least 60% of the paper be your original analysis work.
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