D- bcsl- sales promotion and publicity

Need this by 19 Nov 2015 at 2300hrs EST

Part 1: Advertising and promoting your service (in at least 250 words)

If you were trying to increase sales for your new Office Organizing Inc. consulting business, what coupons, promotions or discounts would you consider on your website or at another retailer and why? What standards should you make sure you adhere to when advertising/promoting your service?

Part 2: The celebrity creative director (in at least 250 words)

According to Wired Magazine’s Steven Levy (2011) Lady Gaga is now the “creative director for Polaroid” (p. 54). Why would Polaroid appoint a celebrity such as this to such a position? Is this an effective short or long term measure, why or why not?

Reference: Levy, S. (2011, April). VP of Gaga: The celebrity endorser gives way to the celebrity executive. Wired, 54, 58.

You may use the following reference: Shimp. (12/2008). Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8e, 8th Edition. [VitalSource Bookshelf Online]. Retrieved from http://kaplan.vitalsource.com/#/books/1111440093/

Need this by 19 Nov 2015 at 2300hrs EST

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