Integrated Marketing for Entrepreneurs (MKTG 605-1701b-01)

business plan  unit 4ip

unit 5 individual project

two final papers. The first must be completed by Tuesday March 21st. it is a unit 4ip, word requirement 1500 words. the second and final paper is the unit 5 individual project. it is due March 22nd. This papers contents reference subject matter from earlier db and ip post units 1,2,and 3 which i can provide details for included in the questions area. Its length is 2000 words

Unit 2 Individual Project

Individual ProjectUnit:  The Basic Marketing Plan

Assignment objectives – Demonstrate understanding of the use of a broad set of digital communication tools.

Determine the use of available tools for integrated marketing on the internet.

Assess which tools should be the most effective for promoting their specific new business ventures.

Assignment details- For this assignment, you will create a marketing mix document with the following 5 sections-

Product: This section includes features, options, brand name, packaging, and service characteristics.

Price: This section includes a pricing schedule, discounts, relative pricing, payment terms, and credit.

Place: This section includes location, channels, in-store, on-shelf locations, on-site locations, and market coverage.

Promotion: This section includes promoting, public relations (PR), and selling.

People, participation, or philanthropy: This section includes information of your choosing.

Please submit your assignment

Unit 3 DB

Integrating Digital Media

1,000-1500 words

Assignment objectives- Demonstrate understanding of the use of a broad set of digital communication tools.

Determine the use of available tools for integrated marketing on the internet.

Assess which tools should be the most effective for promoting their specific new business ventures.

Assignment details- Within the Discussion Board area, write 1,000–1,500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Discuss the following for this assignment:

Define, describe, and provide 3 examples of social media business tools that can be applied to your business. Evaluate the current value and the potential future value that blogging, audio or video creations, and press releases will have on your venture.

Conduct research of competitors to determine the set of digital communication tools that they are using. Assess those tools, and select 3 that you plan to use in the development of your venture.

If you choose a set of 3 tools that are not currently being used by competitors, explain why you think your choices can be successful in your market.

Unit 3 Individual Project

Integrating Digital Marketing

1,000-1200 words plus visual aids

Assignment Objectives- Determine the use of available tools for integrated marketing on the internet.

Assess which tools should be the most effective for promoting their specific new business ventures.

Demonstrate proficiency in at least three web-based tools used in integrated marketing.

Assignment Details- Explain your Web site concept. Discuss how you will integrate your social media marketing (SMM) tools into the function of your Web site.

Respond to the following questions:

What kind of content will you create?

With which ideas, brands, and advertisers will you affiliate?

What is your search engine optimization (SEO) strategy?

Optimization

Organic or nonorganic

Keywords

Paid advertising

Mobile searches

Note: You must also use visual aids to illustrate your ideas.

Please submit your assignment.