Sales management & strategy | MBA304

Main task

Develop a detail business analysis report for the bellow case study.

A Spanish Hotels Chain company, a subsidiary of a Fortune 500 company, needed help building a plan to drive profitable growth over the next three years after the Covid19 period. The company enjoyed significant name recognition with customers, particularly with a holiday and rest stay. However, Airbnb is its main competitor.

THE SOLUTION

A consultant performed a rapid assessment and engaged company leadership in prioritizing the solutions:
Develop and structure a sales team
Develop service lines to exploit new market opportunities
Establish the appropriate sales channels
Overhaul marketing approach to differentiate the brand and generate warm leads
Embed key accounts prospecting assignments into annual planning

• Font size 12
• Double-spaced
• Number of words: 2500

All refencing and citations require Harvard referencing style.

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550 words

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We'll send you the first draft for approval by September 11, 2018 at 10:52 AM

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