1- Start by identifying the problem, or in other words what you think needs to be solved and discuss it in relevant detail.
2- List and discuss relevant facts from the case that are directly associated with the identified problem.
3- Discuss relevant marketing concepts, that may be applied in this situation and elaborate their relevance in this case.
4- Recommendation: After identifying the problem, and discussing the applicable marketing concepts, make two to three recommendations (or in other words the best course of action to deal with the problem).
5. Finish the discussion by choosing one course of action and explain why this is the best choice.
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