Assignment
Choose a company from the list below and do a SWOT analysis. Be sure to broadly consider the
company’s own strengths and weaknesses. Opportunities and threats will pertain to the factors
impacting the company from the external environment; consider things like legal, technological,
competitive, environmental, social, economic, political.
Critically analyze all 4 of the SWOT areas. You will need to work to provide 3 bullet points per
section, so be sure to critically analyze the company/brand and select only the most relevant content
for each of the 4 SWOT sections. Be sure that you explain the implication of each point you analyze
to show how it is relevant to the company/brand you have selected.
A few notes:
– Please add your sources to the bottom of the SWOT in a footnote.
– Please keep this to one page- SWOT’s are always 1 page.
– Acceptable sources include company website, company 10-K & annual report, business
press, trade articles, market research reports, analyst reports, scholarly articles.
– Please consider formatting, spelling, grammar in addition to your content
– DO NOT copy or use existing SWOT analyses sourced from the web- I want this to be your
own analysis of the company and its position
List of Companies:
• P&G
• Estee Lauder Companies
• Apple
• Disney

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