Unit 6 localization, global standardization and transnational

 

Please answer the following questions:

  • In what kind of industries does a localization strategy make sense? Why? When does a global standardization strategy make the most sense? Why?
  • What do you see as the main organizational problems that are likely to be associated with the implementation of a transnational strategy? Explain.
  • What is the most appropriate organizational architecture for a firm that is competing in an industry where a global strategy is most appropriate?

In your original post and your response to at least two of your peers,  demonstrate critical thinking, contribute something new to the discussion and demonstrate the integration of class concepts from your reading along with examples to support your statements and sources referenced. If you use content from external sources a citation and reference must be included in APA format, and the content must be in quotes if taken verbatim.

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