Research Nestle and identify some of the managerial decisions that were made over time and in response to changes in its market or competitive environment. Use the Ashford University Library and web-based sources for your research. At least three external scholarly sources must be used in addition to the textbook.
Address all of the following areas:

• Describe the company and provide a brief history of its      operations. Find or use graphs to illustrate its financial performance      over the years.
• Describe any sources of risk or uncertainty in its      operations. Do the financial reports indicate risky or uncertain      activities or changes to the economic environment that ultimately appear      to have affected the company’s financial outcomes? Be specific.
• Are there any government regulations that have affected      this company’s operations domestically or abroad? Explain.
• Describe the inputs that are used in this company’s      production function and identify any challenges to securing these inputs.
• Determine if the company has introduced new products in      existing markets or created new markets over time. What is the impact on      its finances?
• Determine if the price of its products increased or      declined over time and analyze the reasons for price fluctuations. Study      the demand elasticity for its products and discuss the availability of      close substitutes for its products. How does that affect pricing      decisions?
• Analyze the company’s profitability. Identify the      economy or industry influences on its costs, operations, and      profitability.
• Describe the competitive environment in which the firm      operates, the distribution of market power, and the strategic behavior of      the firm and its competitors. Apply your knowledge of the theory of this      company’s market structure. How does the company make pricing and      production decisions? Is your observation supported by the theoretical      models? Refer to the financial reports for illustration.
       Describe any non-price competitive strategies that the company might be      engaging in. Provide specific examples.
• Evaluate if the company made any mistakes in its      decisions over time, and recommend any changes or improvements for future      operations. Refer to the financial reports when making specific      observations or recommendations..

Use economic language and demonstrate your understanding of the concepts and theories of this course.
Paper must be 8-10 double spaced pages in length with a succinct thesis statement and closing paragraphs.

APA format.