Assignment 2: Expanding Your Business

Referring to the Coffee Shop business you either started or purchased in the first assignment, write a 6-8 page paper in which you:

1. Outline a financial plan for your      small business.
2. Develop a guerrilla marketing      strategy for your small business.
3. Discuss the most appropriate      location for a second store (an actual street address). Explain your      reasoning.
4. Outline a plan for securing sources      of debt financing for your second store.
5. Include at least two (2) references      outside the textbook.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using      Times New Roman font (size 12), with one-inch margins on all sides;      references must follow APA or school-specific format. Check with your      professor for any additional instructions.
• Include a cover page containing the      title of the assignment, the student’s name, the professor’s name, the      course title, and the date. The cover page and the reference page are not      included in the required page length.

The specific course learning outcomes associated with this assignment are:

• Describe and analyze the necessary      activities and key decisions to start a small business.
• Analyze the key financial      management considerations in operating a small business.
• Develop a guerrilla marketing      strategy for a small business.
• Analyze the role of pricing,      credit, and equity financing in defining a business strategy.
• Use technology and information      resources to research issues in small business management.
• Write clearly and concisely about      small business management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.

Click here to view the grading rubric.