Assignment 2: Case Analysis—Corporate Sustainability
This assignment presents a powerful illustration of a company thinking beyond the traditional objectives of earnings and value maximization.
Read the UPS 2009 Sustainability report at: http://www.responsibility.ups.com/Sustainability and address the following:
Write a four- to six-page case analysis in Word format. Apply APA standards for writing style to your work. Use the following file naming convention: LastnameFirstInitial_M4_A2.doc.
By Wednesday, October 5, 2016, deliver your assignment to the M4: Assignment 2 Dropbox.
Assignment 2 Grading Criteria |
Maximum Points |
Identified and explained the recent changes in stakeholder expectations for UPS. |
12 |
Described the UPS response to the stakeholder expectations. |
12 |
Assessed the key performance indicators (KPIs) in the corporate sustainability report. |
24 |
Estimated how UPS may benefit from the corporate sustainability report. |
20 |
Described the various stakeholders who may benefit and how they benefit from the UPS initiatives. |
20 |
Applied APA standards for editorial style, expression of ideas, and format of text, citations, and references. |
12 |
Total: |
100 |
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