8/6/23, 3:47 PM Case – BUS303 Business Communication (2023JUL17FT-1)

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Module 2 – Case

PERSUASION

Case Overview

The Power of Social Media and Public Relations

Many organizations use social media as part of marketing and
public relations campaigns to keep the company ahead of the
competition and in the minds of current and future customers.
Social Media companies are growing rapidly and buying out other
companies to enhance offerings to their customers and eliminate
the competition. For this Case Assignment, we will be exploring the
offerings of Social media companies and what they provide to
organizations.

Case Required Readings

20 Facebook Tools for Marketing Optimization (2020)
How to Use Instagram Stories for Business (2020)
3 ways to use Twitter Fleets to boost your business (2020)
14 Blogging Instagram Tips and Tools to Master the Gram (2020)

Case Assignment

Use the readings list above and search EBSCOHost or ProQuest
Databases to find additional information regarding the benefits of
Organizational Social Media Accounts. For this 3 full-page
(excluding title and references pages) paper to include 3 scholarly
sources, provide the following:

a. Start by using the APA 7th Template for this Assignment.

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8/6/23, 3:47 PM Case – BUS303 Business Communication (2023JUL17FT-1)

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b. Provide background on your current or a former company where
you have worked.

c. Select three social media companies that the selected company
has used to reach and build its customer base. Cite sources and
support your work.

d. Compare and contrast the three social media companies:
What services are available to organizations?

How well do these services help to support and
promote organizational awareness? Cite sources
and support your work.

e. Conclude with your opinion of which one would be the best fit for
your organization.

Assignment Expectations

The minimum length requirement for this assignment is 3 full
pages (excluding Title and Reference pages). Include 3 scholarly
sources.

Provide an APA-formatted title page. Use the APA 7th
Assignment Template.

Include an introduction, a body using 3 scholarly sources cited to
support your work, and a conclusion that aligns with your
purpose statement, summarizes each section, and then wraps up
into a final thought.

Provide an APA7-formatted References Page. See APA 7
“References” section.

Upload your paper to the Case Dropbox before the assignment
due date.

Proofread your work.

Also, see the guides below for APA and Student Support Services:

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Trident APA LibGuides

Understanding Plagiarism

Grading Note:

At Trident University International, rubrics are used for grading.
These rubrics specify the points available for each component of an
assignment. Points are earned based on the level of the work
submitted. The rubric in the Case Dropbox is used for this Case
Assignment.