8/22/23, 10:25 PM SLP – BUS303 Business Communication (2023JUL17FT-1)

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Module 3 – SLP

QUALITY RESEARCH

Assignment Overview

Quality Research and Bad Press

Organizations can be subjected to bad press easily in this age of
global communication. Offending groups of stakeholders or
consumers can have lasting and widespread consequences for a
company. As issues arise, organizations and their reputation may
experience detrimental effects on business and send the company
into crisis management.

SLP Required Readings

Delivering a Negative News Message (2022)
Crisis Communication Plan (2022)
Preemptively Planning for A PR Crisis: How to Protect Your
Company (2022)

SLP Assignment

Find an organizational incident or event which reflected poorly on
the entity. It may be a current news story or conduct internet
searches for an incident (less than five years old).

a. Start by using the attached APA 7th template for this assignment.

b. Provide a brief background of the company.

c. Describe the incident and how the company was affected in the
news, social media, etc.

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8/22/23, 10:25 PM SLP – BUS303 Business Communication (2023JUL17FT-1)

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d. What were the results of how the company reacted?

e. Did this reaction help or hurt business?

SLP Expectations

1. The minimum length requirement for this Module SLP
Assignment is 2 full pages (excluding Title and Reference pages)
to include 2 scholarly sources.

2. Provide an APA-formatted title page. Use the APA 7th
Assignment Template.

3. Include an introduction, a body using 2 scholarly sources cited to
support your work, and a conclusion that aligns with your
purpose statement, summarizes each section, and then wraps up
into a final thought.

4. Provide an APA7 formatted References Page (See APA 7
“References” section).

5. Upload your paper to the SLP Dropbox before the assignment
due date.

6. Proofread your work.

Also, see the guides below for APA and Student Support Services:

Student Support Resources

Trident APA LibGuides

Understanding Plagiarism

Grading Note:

At Trident University International, rubrics are used for grading.
These rubrics specify the points available for each component of an
assignment. Points are earned based on the level of the work
submitted. The rubric in the SLP Dropbox is used for this SLP
Assignment.