Business 458

Entrepreneurship In Practice

Case Study: “El Bulli: The Taste of Innovation”

Instructions: Read the case which can be found on the iTunes U course shell and write a brief case analysis about the organization. A case analysis is NOT a summary, but rather an in depth examination of the concepts described as they relate to the course content.

Students must answer the following:

1) Explain the overall strategy of the entrepreneur and his restaurant as it relates to strategies and concepts discussed in class. You must use at least three (3) examples from class in the answer.

2) Identify the major issues and or problems that the organization faced and provide your own examination rationale and prescription to those problems, i.e. solve them. You must use at least three (3) examples as discussed in class in your answer.

3) What role does innovation play in the case and how does the restaurant’s innovation relate to the course discussions relating to the same topic?