Contents

Word count

Executive Summary

 A short summary of the entire work

(background, brief statement of the problem, aims of the analysis,  approach adopted for analysis, findings)

600 words

Acknowledgements

Chapter

1

Introduction to the case study

Explain the background of the study, the statement of the problem, research questions and aims and objectives

(Statement of the problem

-Research aims and objectives

-Structure of the rest of the report)

900 words

15 MARKS

2

Case brief: Description of the situation             

Analyse the case and examine the problems and issues from the case             

(Is the situation describedandBackground of the study define the problem/issues to be addressed precisely and relevantly?)

900 words

15MARKS

3

Problem statement, plan of analysis

Students to explain the models/ theories /planning tools to be used to analyse the case.

 Statement of the problems in the case

Relevant literature review-Identify resources/ techniques helpful for analyzing the case study.

(the concepts, theories, models, research relevant to the case)

Proposed plan of analysis

Sources of data

1000 words

10MARKS

4

Analysis & Findings

Findings from the analysis (using the tools)

An assessment of the current position:  follows

(derived from the concepts, theories, models referred and discussed in  chapter3)

1,400 words

25MARKS

5

Proposed solution to problem

Solutions to the problem and issues. Recommendations and students to come out with a business plan.

Integrated assessment of the analysis –  generate ideas or alternative solutions

Choose a “best fit” solution from the options

 Recommendations

Decide on an action plan of

Limitations of the study, scope for further research

1200 words

20MARKS

Good clear writing, adequate appendices, reference list, Overall  Presentation                      

15 MARKS

Appendices

This section will contain all the documentation, data ,financial reports etc used in the case analysis

Total

6000 words