Mkt 100 exam 1 | Marketing homework help
Question 1 Potential strategic fit is a function of all of the following EXCEPT: [removed] A. firm’s strengths [removed] B. firm’s resources [removed] C. brand personalities [removed] D. product prices Question 2 What are two perspectives a business can use in assessing each segment’s attractiveness in terms of its potential for targeting? [removed] A. profitability and marketability [removed] B. profitability and strategic fit [removed] C. […]