Va3 | Marketing homework help
Read the transcript from this week’s video Target Marketing: Segmentation and Targeting [Topic: Target Marketing: Segmentation and Targeting. The host is seated in studio with two panelists – Frances and Matt. The host addresses the viewer.] HOST: The foundation of modern marketing is often called the STP process. That stands for segmentation, targeting, and finally, positioning your offering. The first two steps, segmentation and targeting, […]