Supply chain management (scm) and customer relationship management
Supply Chain Management (SCM) and Customer Relationship Management (CRM) Systems – Write an essay comparing the traditional management systems to the above two systems – in terms of differences in approaches, achieving efficiencies, cost savings, and firm profitability. Include in your essay the findings from different studies that have analyzed/examined alternative approaches to SCM and CRM (Text Material: Jiambalvo – Chapter 1).