Rbs brand | Business & Finance homework help
1. Situational Overview: What are the strengths and weaknesses of the RBS brand? 2. Past Promotional Events: Analyze the effectiveness of past RBS consumer and trade promotions. How have the promotional strategies impacted sales volume? What kind of return on investment is the company getting for consumer promotions and trade promotions?3. Push vs. Pull: Compare the relative merits of a push vs. a pull strategy for […]