In an essay of 350-500 words, compare a brand that you think has broken its brand promise to its customers to a trusted brand that you think keeps their promise to their customers. Provide one example for each brand that helps to support your claim. Explain how they differ in their marketing approaches and whether or not you feel their marketing presents the right public […]

Week 4 question 1: One hybrid method of segmentation that examines both social class and geography is called geodemographic clustering.  Visit the Nielsen website. (http://www.claritas.com/MyBestSegments/Default.jsp?ID=20&menuOption=ziplookup&pageName=ZIP+Code+Lookup) Click on Zip Code Look-up tab, enter your zip code, and note the results. Then enter another that is different from yours but within driving distance. Describe the segments and their characteristics and answer the following items in your post: […]

Decide upon an initiative you want to implement that would increase sales over the next five years, (for example, market another product, corporate expansion, and so on). Using the sample financial statements, create pro forma statements of  five year projections that are clear, concise, and easy to read. Be sure to double check the calculations in your pro forma statements. Make assumptions that support each line item […]

Valuation of a firm’s financial assets is said to be based on what is expected in the future, in terms of the future performance of the firm, the industry, and the economy.  What types of value would you consider when assigning “value” to a firm’s stock or bond?  What is the significance of each of the different types of value in the valuation process? Use […]

Week 2 Problem Set Answer the following questions and solve the following problems in the space provided. When you are done, save the file in the format flastname_Week_2_Problem_Set.docx, where flastname is your first initial and you last name, and submit it to the appropriate dropbox. Chapter 4 (pages 132–136): 3. Calculate the future value of $2000 in a. five years at an interest rate of 5% […]

  Part One – (85 points)       Company Introduction: Starbucks, Inc.   Founded in 1971 with a single store in Seattle, Starbucks (SBUX) today is connected with millions of customers, more than 20,000 retail stores, located in 65 countries.  Starbucks offers a range of exceptional products that customers enjoy in our stores, at home, and on the go. This includes premium coffee and […]

Prepare a financial analysis report comparing 2 publicly traded corporations. (Your instructor may assign the corporations to be included or it may be up to the class to choose the topics).  (Hint:  Financial Reports can be found at: http://finance.yahoo.com/ or http://money.cnn.com/investing/ ormoney.cnn.com/investing/     Include in your analysis at least 2 of the common financial ratios from each category in table 3.5 in the text (CO 2). Provide […]

Open your web browser and search for Management Quiz. Select a quiz or quizzes to answer Write a 350- to 700-word essay on your management style. It may help to reflect on the following: What do you define as management? What are good qualities of a manager?What are poor qualities of a manager? Do the qualities change based on different situations (social environment, work environment, […]

DUE: 10.17.14 @11:59pm   If you were to enter the banking industry you may find yourself approving or not approving loans. The following is a good example of a common event you may encounter.   Company X is looking for a $100,000 to purchase new equipment. The finance manager for Company X recently presented financial reports. Upon further analysis of the statements you, the banker, […]

“Business Organization and Stock Ratios”  Please respond to the following: Determine at least two (2) benefits to an organization using a partnership business structure as opposed to establishing a corporation structure. Provide support for your response.  From the e-Activity, explain the ratio that is most meaningful to assessing the performance of your chosen stock. Provide support for your rationale.  DUE DATE: MON 27…..250 WORDS OR […]